token.com

Bridging the gap between crypto newbies and natives, launching new brand and app that combines token investing with social media.

Challenge

Bringing a Web3 token platform into the world, helping everyone understand the power of tokens in a space that lacks trust, transparency and education.

Insight

Bringing the community into the spotlight drives loyalty and trust.

Output

A suite of people-first video content to educate, entertain and inspire a community of potential token advocates and investors.

Results

In 10 months we organically posted 1.2k assets, reached 175k new users globally, generated 100k+ video views, increased social following by 5k and doubled post engagement rate average to 14% cross-platform.

On paid media in a 6 month period with 16 assets we achieved 28,047 downloads, 50m video views, 4.5m at 100%, 2.5k customer deposits and 160 USD average first deposit from TikTok alone with CPA at less than £5.

CRYPTO BUT HUMAN 🌞

APP FIRST REACTIONS 🤩

EDUCATING THE COMMUNITY 🌱

ENGAGING AND BUILDING A LOYAL COMMUNITY OF ADVOCATES 🦈

What truly sets Felix apart is his insatiable hunger for knowledge and his remarkable ability to adapt to new processes and technologies. Felix is a genuine asset to any team, bringing a blend of skill, innovation, and tireless dedication.

Bend Kendall, VP Marketing, token.com