The North Face
Challenge
Create a distinctive EMEA social platform and creative strategy to help them stand out from the crowd and become the undisputed outdoor leader.
Process
Break down existing channel strategy, identify clear channel roles and go back to the blueprints for a distinctive design direction that embraces nature, textures and TNF culture.
Output
Clear channel roles across 7 always-on core platforms plus 5 for experimentation. A new design direction to subtly magnify the brand across social for campaigns such as Pau Capell Breaking 20 film (below).
