Pure Storage

Challenge

Pure Storage is a super fast cloud data storage company that sells incredible products and services but what they do and how they do it was not championed enough or with enough colour.

Insight

The data Pure Storage manages and processes for their partner Mercedes-AMG F1 Team is instrumental in everything the team does and gives the team a competitive edge in races.

Idea

Pure Pit Wall #UnfairAdvantage - Create a dynamic microsite of all the data from the Mercedes-AMG F1 Team pit wall supported by reactive, always-on social to support each race on the F1 calendar to give the best data insights in F1 for both B2B and consumer facing audiences.

Results

  • Increased engagement by 50%

  • Over 20 million people reached across all channels

  • Brand conversations amplified by 350%

  • 70k visits to PurePitWall.com per month

  • 100k Facebook Followers on @PurePitWall with an ultra-targeted follower campaign over one week

  • Launched and grew F1 predictor game users to 2k in first quarter.

Excellent Project Director, always communicating and facilitating to ensure our projects ran smoothly. Would definitely work with him again if given the chance. Top bloke!

Juan Martinez, Founder, PWNK Digital, Senior Creative Developer