McLaren-Honda

Challenge: Amidst an overcrowded social media space and dwindling F1 audiences, how do you engage both new and existing F1 fans?

Insight: Honda has a rich racing and technological heritage filled with passion and Japanese super-fans.

Idea: Step into the McLaren-Honda garage.

“Felix is a positive and enthusiastic team player who rolled out and managed McLaren-Honda Racing F1's social presence well. He has a strong creative and strategic mind and is a great addition to any team.”

Tony Wright | Digitas & McLarenHonda