The E! Channel
Challenge
The E! Channel is the home of pop culture on TV, home to legendary Keeping Up With The Kardashians amongst other shows like Very Cavallari and The Bi Life. But how do we position a channel that is so USA-based to engage our UK audience on social?
Insight
Brits love E! because it’s so American but the content rarely has any British angle.
Output
Create relatable content which subtly dials into British culture whilst keeping the core US vibe. Make light hearted teaser and meme-style content in the spirit of E!. Dial into the behind the scenes “access” of glamorous red carpet events.
Results
Grew all channel following by 25%, and doubled engagement rate and active engagements by over 50% over 11 month period.
